There are many things to take into consideration when selecting a logo design company, putting to much weight on any one of the factors and not enough on others will only have a detrimental effect on the outcome of your decision.

Important Logo Design Company Decision Factor #1: Quality Of The Logo Designs
The final quality of your completed logo is the most important thing, so make sure that the logo design company you hire has a large and professional logo portfolio . Not only should they have many different kinds of logos in their portfolio, but they should also have logos from many different kinds of companies, to prove that they have worked with companies in different fields. Make sure that all of the logos in the portfolio are from different companies and that they are from real companies. Things like multiple logos for the same company and logos with names like "electrical company" are dead giveaways that the logo design company has not been in business for very long and thus are probably not the best at what they do.


Important Logo Design Company Decision Factor #2: Quality Of Their Website
Although it may not seem obvious to some, the quality of a design companies website is just as important as the quality of their logo portfolio. After all, if company has an incredible portfolio and a website that looks like a third grader designed it in 1995, you have to ask yourself if they even designed the logos in the portfolio to begin with. A logo design companies website should be clean, professional, and easy to navigate. If they really care about a long term relationship with their customers they will have parts of their site dedicated to educating their customers about logo design and what goes into making a really great logo. When you look at their website, ask yourself if they are trying to create a real, professional business presence on the web or if they are just trying a turn a fast buck.


Important Logo Design Company Decision Factor #3: False Guarantees or "Snake Oil" salesmanship
Make sure that you thouroughly research any claims of "100% Money Back Gurantee", both by reading the fine print and by Googling the company name to see if their have been any complaints against the company. Many companies offer "money back guarantees" but fail to mention that their is a 50% service charge, or that the guarantee only applies until you actually see your concepts. Much better to hire a firm that tells you up front that they do not offer refunds then to go with one that lies to you to get your money.

Important Logo Design Company Decision Factor #4: Is it a real company?
The internet has changed the way that business is done. People running businesses out of their garage can now have the same web presence as an international company.  Make sure that you are dealing with a real company by calling them (if they don't have a phone number prominently displayed on their site RUN AWAY!) and asking them alot of questions, ask them what sets them apart from their competition, why you should choose them, how their design process works, if they have created logos for companies like your before and so on and so forth.

Important Logo Design Company Decision Factor #5: How much are they charging for their services?
The last thing to take into consideration are the actual prices of their services. Although price is important, it is not the first thing to think about. First, you should size a company up using the factors above, and then, and only then, compare their prices to those of similar companies.

If you want a good job done on the creation of your logo you should be willing to pay a fair price. Going with the cheapest logo design package offered by the cheapest logo design company is a huge mistake. Any money saved designing the actual logo will be at the cost of the low quality of the completed logo.

So, in summary, when choosing a logo design company you should first consider their portfolio, their website, make sure that you fully understand the terms of the service, make sure it is a real company, and then, and only then, decide if you are willing to pay the price you are asking. Follow these simple rules and you will end up working with a logo design company that will create a unique custom logo for you that will help to set your company on the road to success.